Why global tech must think India first

Think about this, you go to your nearby bank, the system is no longer under maintenance, their PCs are working at a lightning speed and because of this you have completed your bank work that ideally would have taken more time. Sounds like a dream, doesn’t it? This dream, now, is well within reach and global brands hold the key to making it a reality. The need of the hour is for the brands to build for India, not just in India, by embracing a glocal approach, one that brings together the best of global innovation with solutions tailored to local needs, challenges, and aspirations.