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    NewspapersTelecomThe Economic Times

    Apple to raise prices due to memory chip shortage, CEO Tim Cook says: Report

    Binu Mathew
    By Binu Mathew12 hours ago

    Apple plans to raise prices on its products to offset increasing memory and storage chip costs, CEO Tim Cook told the Wall Street Journal in an interview.

    A surge in AI-driven demand for data centers has forced consumer electronics companies into a fierce competition for dwindling supplies of the key components, driving prices sharply higher.

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