Affle acquires AdColony assets from DT to boost AI-led consumer platform growth

Affle 3i’s AI subsidiary, Affle MEA has entered into an asset purchase agreement with DT, on Tuesday, May 16. As per the terms of partnership, Affle MEA will acquire DT’s assets including the adtech company’s AdColony SDK, brand name, domain and goodwill.

“The acquisition aligns with Affle’s 10X growth strategy to augment its Consumer Platform technology stack with broader SDK reach, spanning a wide and diverse range of mobile publisher connections globally,” the company said in its press release.