Live sports score big, keep fans glued across big & small screens
Mumbai: India’s live sports market is becoming decisively multi-platform, with marquee properties such as the FIFA World Cup and the Indian Premier League (IPL) drawing massive audiences across television, digital, and social media, while accelerating a broader shift in advertising beyond linear TV.
The ongoing FIFA World Cup has reached 100 million viewers across television and digital platforms in India, while generating 360 million views across social media. Zee’s sports channels have reached an estimated 25 million+ households nationwide, driven by the FIFA World Cup.
