Zee signs 12 sponsors for FIFA WC across TV, digital
Zee Entertainment on Wednesday said it had signed over 12 sponsors for the FIFA World Cup 2026, which begins on Thursday, across its linear and digital platforms. The sponsors span auto, FMCG, banking and financial services, beverages, technology and lifestyle. The 39-day tournament, co-hosted by the US, Mexico and Canada, will conclude on Juy 19.
Mahindra has joined as the co-presenting sponsor, while Diageo is the co-powered by sponsor. Other brands associated with the tournament include Apple, Pernod Ricard and Mondelez, the broadcaster said. Zee had bagged the Fifa media rights for eight years last week, forking out around $30-35 million (Rs 280-330 crore).
