Airtel rebrands priority postpaid to fast lane
Bharti Airtel has rebranded its recently launched “Priority” postpaid offering as “Fast Lane”, retaining the same 5G network-slicing technology that promises enhanced speeds and performance for eligible postpaid customers while seeking to sharpen the positioning of the service amid an ongoing debate around net neutrality.
The telecom operator said the change reflects the conclusion of its launch campaign rather than any alteration to the product itself. The service remains available to customers on Airtel’s postpaid plans and continues to offer differentiated network performance through 5G slicing technology.
