Meta enters enterprise AI race with new business agent

Meta Platforms on Wednesday unveiled an artificial intelligence agent aimed at helping businesses carry out day-to-day operations, positioning the social media giant as a player in the enterprise AI market.

Announced at ​the company’s WhatsApp-focused Conversations conference in London, the new product expands on existing business messaging services by enabling “agentic” capabilities ​in which the assistant can take actions on businesses’ behalf, like booking calendar appointments and closing sales.