Why Tata Digital is pivoting away from the ‘super-app’ playbook
When N Chandrasekaran took the reins at the Tata Group, the bet on Tata Digital was meant to be his defining stroke — a single digital umbrella drawing together groceries, electronics, healthcare and financial services under one roof, one app, one flywheel. It was the kind of wager that looked obvious on a strategy slide: Tata’s brand equity, deployed at internet scale.
