Dell unveils $699 XPS 13 laptop in challenge to Apple’s MacBook Neo

Dell on Sunday unveiled its most affordable laptop, XPS 13, as the PC maker aims to capture market share from Apple’s MacBook Neo by attracting students and young professionals.

Starting at $699 and ‌a reduced $599 ⁠for ⁠students aged 16 and older during the back-to-school season, the XPS 13 seeks to offer a superior experience compared to the MacBook Neo, Dell said.

The aggressive push into the PC market with a lower-priced laptop shows how Dell has taken cues from Apple to broaden its reach in a price-sensitive industry that is facing tighter memory-chips supply.