Rising prices may hit 54 pc of festive smartphone demand, denting annual sales by up to 30 pc
New Delhi: More than half of intended smartphone buyers in India may defer their purchases or shift to the second-hand market during the festive half of the year (July to December) if prices continue to rise, potentially dragging down annual sales by up to 30 per cent, according to a study.
A joint report by Trakin Tech and Techarc, released on Friday, revealed that 54 per cent of intended smartphone demand for the second half of the year is at risk.
