IIT Mandi incubated DesignlensUX Launches AI-Powered UX Intelligence Platform: Moving Beyond Limited Audits to Optimize Customer Journeys

New Delhi [India], May 27: As global e-commerce competition reaches unprecedented levels, brands are investing heavily in aggressive marketing, performance campaigns, and customer acquisition. Yet, despite these surging investments, many digital businesses continue to battle low conversion rates, high drop-off numbers, and fragmented customer experiences. Often, the root cause is not a lack of visibility, but hidden user experience (UX) friction buried deep within the digital transaction funnel.