Zee in race for FIFA broadcast deal; launches Unite8 Sports channels
Zee Entertainment Enterprises on Tuesday said that it was in talks with the Fédération Internationale de Football Association (FIFA) to broadcast and stream the FIFA World Cup 2026 matches in India. The company also said that it was launching Unite8 Sports, a dedicated portfolio of sports channels, as it sought to expand its presence in sports broadcasting.
“Unite8 Sports will encompass emerging formats, marquee properties and high-engagement content,” Zee said in a statement.
