Spotify aiming for a ‘ChatGPT moment’ in music and India is central to the plan

Spotify is going all in on artificial intelligence (AI). Not just to recommend songs, but to turn itself into a fully personalised, generative audio platform.

At its 2026 Investor Day in New York on Thursday, Spotify outlined a future built around AI playlists, conversational listening, remix tools, personalised podcasts and interactive audio experiences. The company repeatedly used the word “generation” to describe where the platform is headed next.