Quick-commerce runs out of Melody as ‘Melodi’ meme returns to spotlight

A pack of Melody toffees gifted by Prime Minister Narendra Modi to Italian Prime Minister Giorgia Meloni has turned into one of the biggest viral marketing moments of the year, sending quick-commerce demand soaring and triggering confusion among retail investors on Wednesday.

The internet quickly revived the popular “Melodi” meme — a social media trend based on the similarity between Meloni’s surname and the iconic Parle candy brand. Within hours of visuals from Modi’s Italy visit surfacing online, social media platforms were flooded with memes, reels and parody posts celebrating the diplomatic candy moment.