ETtech Infographic: Reliance’s startup roll-up: hits & misses

Since the start of 2026, Reliance Industries has added two more beauty and personal care brands — Pahadi Local and Anomaly Haircare — to its startup kitty.

Between 2018 and 2026, Reliance and its subsidiaries bought or backed internet-first brands across furniture, pharmacy, edtech, innerwear, AI, quick commerce, drones, retail technology, and consumer products. A closer look at these deals suggests that the investments were largely about plugging these companies into Reliance’s larger retail, telecom, commerce, and technology ecosystem.