Jio Studios to line up Rs 5,000 cr over 3 yrs for content push despite BO slowdown
Mumbai: Jio Studios plans to invest ₹4,000-₹5,000 crore in films and non-film content over the next three years, 30-40% more than in the previous three years, chief executive Jyoti Deshpande said, even as a prolonged box-office slowdown prompts several established and family-owned studios to scale back.
In an interview with ET, after the success of the Dhurandhar franchise films co-produced by the Reliance Industries unit, Deshpande said 98% of the company’s content is released on “other” platforms (like Netflix and Amazon Prime).
