India’s microdrama market likely to favour scaled winners as sector matures: BDO
India’s nascent microdrama market is likely to favour business models that demonstrate stronger engagement, repeatability and unit economics as the sector matures, according to a report by consulting firm BDO India.
The report, Microdramas: Decoding the India Opportunity, said the market is currently characterised by fragmented experimentation involving startups, OTT platforms, traditional studios, adjacent content companies and independent creators.
