Ixigo launches AI-native app with conversational AI assistant Tara

Ixigo has revamped its AI-native travel app at its flagship tech event, ixigo NEXT. The redesigned app integrates artificial intelligence across the entire user experience, moving beyond transactional bookings to become a conversational, intuitive, and deeply personalised travel companion. At the heart of the new app is Tara, reimagined as a multimodal AI assistant that plans, books, and acts for users. Unlike traditional chatbots, Tara is embedded into the app’s core experience and can handle complex, intent-driven queries. Users can interact naturally in English, Hindi, or Hinglish via voice, text, or tap.

The app introduces Trip Mode, consolidating all post-booking information into one view.