Airtel says India’s telecom pricing model is ‘broken’ as ARPU growth slows

New Delhi: Bharti Airtel’s management said they are not satisfied with the sluggish growth in industry average revenues per user (ARPU), which is happening due to a “broken” pricing architecture. The company said it will double down on existing growth levers to boost this key performance metric.

While Airtel’s ARPU fell 0.6% sequentially to ₹257 in the fourth quarter, the management accounted for two missing days compared with the previous three-month period to project a modest ₹3 growth in the metric.