Tiny tales draw big bets from top film studios

Mumbai: India’s fast-growing micro-drama industry is beginning to evolve beyond a volume-driven content play, with established film production houses entering the segment as platforms increasingly use short-form storytelling to test intellectual property (IP) and build branded content opportunities, industry executives and entertainment experts told ET.

Recent reports suggest that major production houses such as Yash Raj Films, which plans to invest ₹150 crore in micro-drama content, and Red Chillies Entertainment are diversifying into the space. At least 15 apps currently offer micro-drama content in India.