ETtech in-depth: Home interior startups lean on AI to shave costs, chase profits

India’s developing home-interior segment is turning to artificial intelligence (AI) to stabilise itself as it grapples with high customer acquisition costs, stiff competition from the unorganised sector, and elevated operating expenses.

Players such as Homelane, NoBroker Home Interior and Livspace emerged with the promise of taking interior design to the masses, but growth has been slow and profits elusive.

To cope, some are leveraging AI to get leaner, improve productivity and cut costs.