D2C brands tweak packaging as West Asia conflict pushes up costs

Input cost hikes, driven by the West Asia conflict, are pushing direct-to-consumer (D2C) brands like bubble tea maker Boba Bhai to shift from aluminium cans to plastic bottles. Beverage brand Lahori Zeera is introducing larger bottles alongside its 160 ml format to better absorb costs.

Jimmy’s Cocktails, a brand of mixers, is also considering price hikes for some of its premium products while holding entry-level products steady. Meanwhile, fragrance brand Bla Bli Blu currently relies on inventory produced last year, limiting any immediate cost impact.