SAS turns India into a nerve centre for AI and analytics

SAS is no longer treating India as a back office – it is turning it into a core engine of global innovation and growth. The US-based analytics firm is steadily shifting high-value work to its India operations while expanding its play in the country’s fast-growing AI and analytics market.

At the centre of this shift is its Pune R&D hub, which has evolved from a support base into a unit with end-to-end product ownership. What began as an extension of global engineering teams is now designing, building and refining platforms deployed worldwide.