D2C apparel brand House of Chikankari raises Rs 25 crore from Cap Alpha Ventures
Delhi-based direct-to-consumer (D2C) startup House of Chikankari has raised Rs 25 crore in a Series A funding round from Cap Alpha Ventures.
The startup focuses on fashion apparel, specifically products made using chikankari, a traditional Indian hand-embroidery style from Lucknow, Uttar Pradesh.
Founded in 2020 by Aakriti Rawal and Poonam Rawal, the company plans to invest the fresh capital in building its offline presence. So far, the startup has sold primarily through its website and marketplaces such as Myntra and Amazon.
