Google may phase out Fitbit branding for software, shift to ‘Google Health Premium’: Report

Google may be preparing to move away from the Fitbit brand on the software side, based on new app listings and branding changes seen in recent days. According to a 9to5Google report, references to a new service called “Google Health Premium” have appeared in some app stores and online listings, suggesting a possible shift from Fitbit’s existing subscription services. The development has not been officially announced by Google, but multiple signs point to a gradual rebranding of Fitbit’s software and services under a broader Google Health identity. The Fitbit brand may continue to exist for hardware products, the report says.

New “Google Health Premium” branding appears