Microdrama apps chase telco bundles as subscription growth lags despite download surge

Mumbai: Microdrama platforms and telecom operators are increasingly exploring partnerships and aggregation models to scale up subscriptions, as the rapid launch of multiple apps in the category leads to growing fragmentation, according to industry executives.

Microdrama apps and services, now numbering over 20, have seen sharp growth, with the market reaching an estimated $260 million, according to Lumikai. Consumption of microdrama content, along with app downloads, has also risen significantly.