Sony bags Asian Games broadcast rights

New Delhi, Sony Pictures Networks India has secured the exclusive broadcast rights for the 20th Asian Games Aichi-Nagoya 2026, scheduled to be held in Japan from September 19-October 4.

As per the deal, the continental showpiece will be telecast on Sony Sports Network channels and streamed on Sony LIV across India and the subcontinent.

India will head into the Games on the back of a historic campaign in the previous edition, where it secured a record 107 medals.