MeitY adds stricter AI labelling rule, extends feedback deadline to May 7

Chennai: The Ministry of Electronics and Information Technology (MeitY) has proposed stricter disclosure norms for labelling of AI-generated content under amendments to the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021 as per a notice on Wednesday.

“Further changes have been proposed in Rule 3(3)(a)(ii), which requires continuous and clearly visible display of labels for synthetically generated information throughout the duration of the content in visual display,” the notice said.