The AI tracker: From building campaigns to deepfake video prank

A new video is viral on social media showing factory workers in India wearing head-mounted cameras as they perform tasks such as stitching and handling fabric. The clip has drawn widespread attention and speculation, with many viewers believing the recordings are being used to train artificial intelligence systems by capturing skilled workers’ movements. According to viewers, this is a ‘egocentric’ video which allows machines to observe detailed hand actions, potentially enabling robots to learn through imitation.