Elon Musk’s X is finally cracking down on engagement farming with big overhaul to its monetization program

Elon Musk-led social media platform X is revamping its revenue sharing programme by deranking low-quality content and incentivising ‘original, high-quality content that brings new value to the Timeline’.

The new update was announced by X Product Head Nikita Bier, who in a post on X (formerly Twitter) wrote, “For this creator payout cycle, we’re experimenting with new tools to identify original authors of content and allocating a portion of revenue to them.”