Pavan Kaushik’s O3 Theory: A Framework for Social Media Crisis Management

New Delhi [India], April 11 (ANI): As social media continues to amplify brand conversations in real time, even a single post can escalate into a full-blown crisis within minutes. Addressing this growing challenge, Pavan Kaushik, veteran communication expert, storyteller, and Co-founder of Gurukshetra Consultancy, has introduced the “O3 Theory” — a structured three-step framework for managing social media crises.