Brands focus on leaner product lines amid surging input costs

Kolkata: Smartphone, television, and fast-moving consumer goods (FMCG) companies have begun trimming product portfolios as rising input costs due to the Iran war is forcing them to pivot towards high-demand, high-margin offerings. Cost of key components such as memory chips and crude-linked packaging materials have surged amid severe global supply headwinds sparked by war and a surge in development of AI infra.