Quick commerce takes a bigger slice of a muted festive season

Quick commerce took a bigger share of online festive sales this year, even as the wider online festive season stayed muted. Its share rose to about 16%, from 12% last year, according to Datum Intelligence.

Quick commerce gross merchandise value (GMV) grew about 60% to Rs 22,528 crore this festive season, from Rs 14,080 crore last year, while the rest of online retail, including e-commerce marketplaces and brand websites, grew only about 12% in GMV, according to Datum Intelligence.