Lights, camera… microdrama! Big showmen hooked on new gig in town
Mumbai: India’s fast-growing microdrama industry is attracting investments from established entertainment companies as consumption of vertical, short-form video content continues to rise, with Aamir Khan Productions and Excel Entertainment emerging as the latest entrants in the segment.
The two production houses, promoted by actor Aamir Khan and filmmakers Farhan Akhtar and Ritesh Sidhwani, respectively, are joining hands to launch a microdrama venture, according to people familiar with the development.
