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Why do Indian consumers change their buying decisions? AI helps brands track actual shopping behaviour

Neha Kumari
By Neha Kumari

AI-powered consumer research platforms are helping brands understand the difference between stated shopping preferences and actual purchasing decisions in India. PulseAI Research, an AI-led consumer intelligence platform developed by Smytten, combines traditional survey responses with behavioural data to track how shoppers discover, evaluate and purchase products, Business Today reported.

The platform is designed to help businesses understand why consumers who show interest in a product in surveys may end up buying a different brand or product when presented with a different price, brand or promotion.

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