WhatsApp eyes bigger role beyond messaging
WhatsApp is looking to expand its role beyond messaging by bringing payments, financial services, connectivity and artificial intelligence (AI)-led tools into the platform, as it seeks to make the app a gateway to a wider range of everyday digital services.
In a post on X on Tuesday, WhatsApp CEO Kunal Shah said the company wants users to be able to pay bills, access credit and stay connected while travelling without having to navigate multiple applications. The broader objective is to make transactions and services accessible within conversations, reducing the steps involved in completing everyday tasks.
