AI moves beyond recommendations to reshape entire shopping experience on e-commerce apps: Report
New Delhi [India], November 4 (ANI): Artificial intelligence (AI) is transforming the way e-commerce applications personalise the shopping experience, moving beyond conventional product recommendations to potentially influence the entire interface customers see when they open an app, according to an industry report by AppMaker.
The report highlighted that most mobile shopping applications currently display similar homepages to visitors, with personalised recommendations generally appearing as customers browse products.
