India ranks second globally in AI-powered shopping, 76% consumers use AI tools: McKinsey

New Delhi [India], October 30 (ANI): India is among the world’s leading markets for AI-powered shopping, with 76 per cent of consumers using artificial intelligence tools to search for products, compare choices or make purchase decisions, according to a report by McKinsey, which highlighted the growing shift towards AI-led commerce.

The survey, covering around 21,000 consumers across 11 markets, found that India ranked second after China, where 80 per cent of consumers reported using AI for shopping.