YouTube partners with IIFA for global streaming of 2027 awards; ZEE remains broadcast partner
YouTube has partnered with the International Indian Film Academy (IIFA) to stream the IIFA Awards 2027 worldwide, while Zee Entertainment Enterprises (ZEE) remains the event’s official broadcast partner.
Announcing the partnership at an IIFA press conference, Gunjan Soni, Country Managing Director, YouTube India, said the collaboration would extend beyond the awards ceremony to include digital programming and creator collaborations across IIFA Week.
