New York City’s Knicks emailed employees free NBA championship rings, it was not what it seemed; MSG says: Using the rings as a lure to gain employees’ attention was…

Madison Square Garden Sports, the parent company of the New York Knicks, has admitted that an email offering staff free NBA championship rings was a phishing test. Employees who clicked to reserve a ring were sent to a mandatory cybersecurity class instead.

The company has now called it an “unfortunate mistake.” It says it will hand out more than 275 championship rings and pieces of jewellery, worth over $3.7 million, to players, coaches, employees and others in the organisation. The timing made the episode sting. The Knicks won the 2026 NBA title in June, their first since 1973, and the franchise is still in the middle of celebrating it.

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