Festive ecommerce season off to strong start, Flipkart DAUs hit new high: BofA report
India’s 2026 festive ecommerce season has begun on a strong note for online retail firms, an encouraging sign for the festive season, according to a BofA report based on Sensor Tower data.
Flipkart’s daily active users (DAUs) hit a new high on the first day of its Big Billion Days sale. Meesho and Amazon also reported strong opening days, the report said.
