Decoding Gen Z’s experience-first new commerce playbook
The digital-native generation is more willing to spend on unique experiences, but they are far less forgiving of friction in shopping.
A decade ago, amid the price-sensitive instincts of millennials and Gen X, a phenomenon such as the experience economy could not have thrived. A young person today is likely to purchase premium tickets to a Diljit Dosanjh or Coldplay concert, pay with instant credit, have gig essentials like power banks and glitter delivered to their doorstep, and reserve a pre-gig meal near the venue.
