Vodafone Idea launches family prepaid plans to boost subscriber stickiness
NEW DELHI: Vodafone Idea (Vi) is launching Family Prepaid Plans, enabling users to share data with family members, in a bid to strengthen its foothold in the fiercely contested segment.
This makes Vi the first Indian telecom carrier to launch such a proposition for prepaid subscribers. Until now, telecom incumbents Reliance Jio, Bharti Airtel, and Vi have been selling family postpaid plans with premium offerings.
