Figma CFO says design platform willing to put margins on the line to boost AI demand

Figma’s CFO said on Thursday it was uncertain if the design software firm would return to peak gross margin levels as it ramps up AI spending, but said the investments will help draw users and better compete with sophisticated tools from labs such as OpenAI and Anthropic.

The company has been spending heavily on AI features, including its Figma design assistant and tools that can create prototypes and web applications using text prompts, which have helped drive a steady surge in revenue but weighed on margins.

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