The rise of AI personal assistants and the battle for users’ trust

Thirty years ago, children walked around feeding a tiny digital pet called Tamagotchi. It beeped when it was hungry, sulked when ignored and demanded that humans organise their lives around it.

At Meta Connect a couple of weeks back, Mark Zuckerberg unveiled something that looks uncannily similar: Muse Charm, a palm-sized, keychain-like home for Meta’s new personal AI agent. It is the first real “hardware for AI” that people have been talking about.

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