ET Startup Awards 2026: Silicon Valley called. They want their wardrobe back!

At the ET Startup Awards, attendees swapped blazers for puffer vests and accessorised with trackers, making the startup uniform more personal and data-driven

The ET Startup Awards’ Silicon Valley dress code brought out puffer vests and sneakers, dresses where blazers might once have been, and silk saris worn with fitness watches. Striking a balance between boardroom polish and founder-casual ease, guests rounded off their looks with smart rings and trackers, turning the evening’s uniform into something more personal and data-driven.

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