E-commerce platforms report strong start to festive sales, led by smaller towns

E-commerce platforms have reported strong growth in the opening days of their festive sales, with much of the demand coming from outside the metros.

Products ordered on Amazon rose over 100% year-on-year in the first 12 hours of its sale, the company said. Meesho’s orders on October 9, the first day of its sale, grew about 75% y-o-y, the company said. Flipkart recorded 6.3 million concurrent users in a minute in the first hour of its general sale on October 9, with over six times as many shoppers as in a regular hour, but did not share year-on-year growth in orders.