Small towns drive 2.5x jump in Meesho’s creator-led sales
Meesho‘s net merchandise value (NMV) from content commerce grew 152% year-on-year, the company said in a stock exchange filing on Tuesday. In content commerce, creators earn a commission on orders that come through their videos and posts. The company said more than 160,000 active creators took part over the period, 90% of them nano creators with fewer than 10,000 followers. The data covers August 1, 2025, to August 31, 2026.
