Razorpay partners with OpenAI to bring ChatGPT Ads to Indian brands: What it means for advertisers

Razorpay has partnered with OpenAI to help Indian businesses launch and manage advertising campaigns on ChatGPT, as conversational AI becomes a new channel for product discovery. This partnership will enable brands to leverage the power of Razorpay Engage for creating product catalogues, managing product feed, launching ChatGPT Ads campaigns and monitoring their performance.

The brands that will be a part of this initial agreement are Fastrack, Traya, Tata Neu, Rivaah by Tanishq, Shaadi.com, Axis Max Life, Tanishq, Palmonas and Narsee Monjee Institute of Management Studies (NMIMS), as announced by Razorpay on October 5, 2026.