Felix wins in AI category at FFFP Conference; bets on AI to help MFDs grow without adding headcount

MUMBAI, India, Oct. 5, 2026 /PRNewswire/ — Felix, the AI-native customer engagement platform, officially launched in July 2025, has won in the AI category at the FFFP Conference, where it was showcased through live demonstrations and one-on-one interactions with distributors. It aims to take the AI learning load off mutual fund distributors (MFDs) and embed AI into the everyday workflows of their business.

Felix is co-founded by Rohan Kardile, who leads product, and Abhishek Gidde, who leads technology. Together, they are building the platform to help MFDs automate workflows, personalise client engagement and use AI-driven insights in their day-to-day business.